Adexchanger mobile
Atz's top search results for the words: "adexchanger mobile"
Atz's top search results for the words: "adexchanger mobile"
Mobile Archives | AdExchanger » This is the first in a series of deep dives from AdExchanger on mobile fraud, including guides to fraud tactics and threat vectors and practical solutions from advertisers in the growth and user acquisition trenches. Ad dollars are flowing to mobile and fraudsters have noticed. App-install fraud alone is estimated to have cost... Adexchanger.com
AdExchanger Names The Weather Company to Top Programmatic ... » Jul 10, 2017 ...AdExchanger Names The Weather Company to Top Programmatic Publishers List. AdExchanger has named The Weather Company as one of the “Top 10 Programmatic Publishers. Weather makes the list as #2: The Weather Co.: Data Provider + Publisher. Congratulations to The Weather Company's... Watsonadvertising.ibm.com
AdMarvel | Crunchbase » AdMarvel is mobile advertising company that provides in-application advertising solutions for publishers. Crunchbase.com
Marketers Must Redefine 'Premium' In Mobile | AdExchanger » Sep 27, 2017 ...With smartphones “positioned to become the default device for internet access” for many Americans, according to eMarketer, marketers know that they must have a mobile component. But because the mobile web is so unique, advertisers can't carry over the audience targeting or brand-safety guidelines... Adexchanger.com
AdExchanger | News and Views on Data-Driven Digital Advertising ... » Adikteev's technology, which includes a mobile demand-side platform (DSP), data management platform (DMP) and rich media ad creator, helps apps revive lapsed users, boost engagement and increase retention. “Say someone has a food delivery app installed, and they order food once a week,” said Alexei Chemenda,... Adexchanger.com
"Mobile Fraud" - Panel discussion moderated by Allison Schiff ... » May 24, 2016 ...Session recording from AdExchanger's Clean Ads I/O 2016. #CleanAdsIO Session Abstract: Fraud has clearly moved to mobile and is manifesting itself in differe... Youtube.com
AdExchanger | Purch » Instant Articles: More Friend Than Foe For Publishers. By AdExchanger. “The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Doug Llewellyn, chief ...Publishers See Rising Premium On Mobile Advertising. By AdExchanger. Today's column is written by Phil Barrett,... Purch.com
Is Facebook's Mobile Attribution Model Fair? | AdExchanger » Aug 4, 2017 ...Mobile app install ads are still a multibillion-dollar business for Facebook. But is Facebook taking too much credit? It's hard to say, because Facebook is what's known as a self-attributing network, i.e., a walled garden. A self-attributing network is just what it sounds like: a platform that, usually because of its... Adexchanger.com
Ad Exchanger: Airpush Sees Uptick in Mobile Ad Buys Using its Opt ... » Feb 3, 2014 ...Ad exchange OpenX and the mobile ad network Airpush launched a mobile private exchange AirX on Monday. AirX combines OpenX's real-time bidding ( RTB) exchange with Airpush's ad network. Approved advertisers receive a first look at the inventory of more than 120,000 Android apps, said Seth... Airpush.com
AdExchanger: Retention And Monetization Don't Have To Be ... » Feb 14, 2017 ...“Users are annoyed by too many irrelevant ads, even though in-app advertising is a major revenue stream and expected to grow,” said Shani Rosenfelder, head of content and mobile insights at AppsFlyer. Which is why developers need to determine their KPIs and figure out what their highest-revenue... Youappi.com
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