Reaching male millennials martin agency organ donor campaign donate

Adweek Calls GEICO Pre-Roll "As Entertaining As Possible" | News ... » Feb 7, 2017 ...In its latest preroll campaign from The Martin Agency, that means condensing the ads down to nothing—by crushing them very literally indeed. ....They included " World's Biggest Asshole," a provocative PSA for Donate Life, which wanted to reach male millennials and increase sign-up for organ donation. Martinagency.com

This Daring PSA for Organ Donation Introduced the Jerk Everyone ... » Jan 17, 2017 ...Donate Life set out to reach millennial men—generally speaking, a notoriously self-centered demo and one not all that inclined to check that little box on their driver's license. They're also famously ad-phobic, and The Martin Agency knew it could only get through to them with originality, irreverence and... Adweek.com

Martin Helps Increase Organ Donation in an Unusual Way » Oct 11, 2017 ...Client: Donate Life Agency: The Martin Agency Disciplines: Advertising / Full Service. Every day 22 people die waiting for an organ transplant. That's 8,000 every year ...It was also not lost on any of us that millennial men offered the biggest opportunity for healthy organs, eyes and tissues. So reversing the... Interpublic.com

Martin Agency's new organ donor ad campaign for Donate Life has ... » Aug 4, 2016 ...The unsavory “Coleman F. Sweeney,” shown on the Broadberry building in downtown Richmond, stars in an edgy campaign to encourage organ donation. The Martin Agency. 20160804_BIZ_DONATEp02. The campaign targeting male millennials and starring “Coleman F. Sweeney” is slated exclusively... Richmond.com

In Viral Campaign, A Lesson For CMOs: Make The Unpopular ... » Sep 26, 2016 ...It has broken through staid messaging and traditional creative approaches to the topic of organ donation. And the case study offers takeaways ...The aim of the campaign, from The Martin Agency, in Richmond, Va., was to get the attention of a very specific target: Millennial men. Thus it used raunchy, even... Forbes.com

Will the real Coleman Sweeney please stand up? - Richmond ... » Aug 5, 2016 ...Ideally, those people will include millennials, men specifically: the target audience for the organ donation advocacy group's campaign. But the real Coleman Sweeney – the character's namesake – is actually an associate broadcast producer at The Martin Agency. And he's the opposite of his cigar- smoking... Richmondbizsense.com

Risk-taking: The theme of the best brand films, long and short | PR ... » May 31, 2017 ...Brand films can be more effectively used to reach a narrower audience than the normal 30-second commercial or campaign. With its film, Donate Life wanted to encourage millennial men to sign up to be organ donors. The nonprofit's team and agency partner The Martin Agency knew getting to this... Prweek.com

Creativity Innovators: The Martin Agency | Special: Agency A-List ... » Nontraditional thinking and campaigns with a positive cultural impact propelled the Martin Agency once again onto the Creativity Innovators list this year. They included "World's Biggest Asshole," a provocative PSA for Donate Life, which wanted to reach male millennials and increase sign-up for organ donation. Drawing on... Adage.com

Martin New York Hires Group Creative Director | News | Martin Agency » Mar 6, 2017 ...They included "World's Biggest Asshole," a provocative PSA for Donate Life, which wanted to reach male millennials and increase sign-up for organ donation. Drawing on stories about donor families being surprised that a family member had registered to be a donor because they were an "asshole" in life,... Martinagency.com

GEICO Takes Top Spot in Ad Awareness Ranking | News | Martin ... » Jan 24, 2017 ...Nontraditional thinking and campaigns with a positive cultural impact propelled the Martin Agency once again onto the Creativity Innovators list this year. ..." World's Biggest Asshole," a provocative PSA for Donate Life, which wanted to reach male millennials and increase sign-up for organ donation. Martinagency.com