Emarketer article recommended reading february

Rocket Fuel Brings Artificial Intelligence to Marketing Effectiveness » Feb 4, 2015 ...According to eMarketer some 55% of all digital advertising dollars will be driven by programmatic initiatives in 2015 where computer speed and machine ...with revenues of $240.6 million for 2013, representing 126% Y-O-Y growth ( Rocketfuel will announce 2014 full-year financials on February 19). Forbes.com

There's Still One Way Paper Beats Digital - eMarketer » There's Still One Way Paper Beats Digital. Consumers prefer physical coupons. February 17, 2017 | Retail & Ecommerce ...“Paper coupons are still the way people want to get coupons—even among internet users,” said eMarketer analyst Patricia Orsini. October 2016 data from AYTM Market Research found that almost ... Emarketer.com

eMarketer: Data and Research on Digital for Business Professionals » eMarketer is the first place to look for data and research on digital for business professionals who need to be prepared for the work ahead. Emarketer.com

Executives Are Stepping Up on Personalized Marketing - eMarketer » May 24, 2017 ...According to February 2017 data from Adobe Digital Insights, roughly one-third of internet users under 50 said they like personalized ads, but nearly as many said they weren't good enough. Fortunately for this group, the Forbes/Gap International data suggests marketers are improving personalized... Emarketer.com

Facebook Demographic Dilemma Has No Easy Fix – Variety » Aug 23, 2017 ...Mark Zuckerberg's social-media powerhouse has seemed impregnable as of late , cruising through its second quarter results with all cylinders still firing and an unmatched audience over 2 billion worldwide. But then along comes eMarketer with a damning estimate, forecasting unprecedented declines... Variety.com

ClickDimensions & Emarketing: Best Practices for GDPR - 22 Feb » 5 days ago ...ClickDimensions & Emarketing: Best Practices for GDPR Compliance - 22 Feb. Microsoft Dynamics 365 ...ClickDimensions will discuss their role as a data processor and share recommendations to help marketing teams prepare for the GDPR. We'll also demonstrate ...Register now to book your free place. Preact.co.uk

Personalized Ads? Consumers Tell Marketers to Up Their Game ... » Apr 5, 2017 ...Consumers say they like personalized ads—just not the personalized ads they're seeing today. According to a February 2017 survey from Adobe Digital Insights, less than one-third of respondents said they did not prefer personalized ads. By contrast, more than a third—and more than half of those under... Emarketer.com

Recently Published Reports | eMarketer » Worldwide Retail and Ecommerce Sales: eMarketer's Updated Forecast and New Mcommerce Estimates for 2016—2021. January 2018 ...December 2017. US advertisers will spend almost $48 billion on digital display advertising in 2018. Where will those dollars go, and what can buyers and sellers expect? Read on. Emarketer.com

Mobile Becomes Engine for Auto Marketing | Digital - AdAge » Published on February 23, 2016 . ....His journalism awards include a 2012 Jesse H. Neal National Business Journalism Award for best range of work by a single author and a 2011 Best in Business award for a feature story from the Society of American Business Editors and Writers. A native of Cincinnati, Mr. Schultz has an ... Adage.com

Struggling Restaurant Industry Gets Serious About Loyalty Programs ... » Sep 5, 2017 ...As of July 2017, monthly comparable sales hadn't registered a gain since February 2016, TDn2K data showed. “It's been ...“Being the last to the party on loyalty in the pizza category is a good thing, because we get to offer the best program and learn from the experiences of others,” Gibbs said. He added... Retail.emarketer.com