Adweek advertising branding

MediaMath Blog - AdWeek: With Brand Safety in Focus, Digital ... » May 4, 2017 ...This article by Christopher Heine originally appeared on AdWeek. Bots, fraud and particularly brand safety — given YouTube's recent controversies — are among the reasons “programmatic advertising” has become a dirty term in some marketers' minds. Yet, there appears to be an acceleration toward... Mediamath.com

Hayes Roth featured in AdWeek about Caitlyn Jenner and Celebrity ... » Read Robert Klara's latest article “Can Caitlyn Jenner transition Into a Celebrity Brand Endorser? Cosmetics, haircare, food—but probably not Wheaties” at Adweek – HA Roth Consulting quoted in the article, stating that any endorsement “would have to be a brand that wants to make a statement about openness, fairness... Harothconsulting.com

Advertising Week Europe [ March 19 - 22 2018 ] » The past 365 days have seen our favorite characters showing up to the Super Bowl, opening pop-up restaurants, celebrating landmark birthdays, and even joining us on stage for an forgettable mascot panel live in New York City! The post All the Brand Mascots That Made Headlines in 2017 appeared first on AW360. Europe.advertisingweek.com

Advertising Week - New York [ Sep 25 - 29 2017 ] » The past 365 days have seen our favorite characters showing up to the Super Bowl, opening pop-up restaurants, celebrating landmark birthdays, and even joining us on stage for an forgettable mascot panel live in New York City! The post All the Brand Mascots That Made Headlines in 2017 appeared first on AW360. Newyork.advertisingweek.com

The 10 Best Ads of 2016 – Adweek » Dec 11, 2016 ...Man pushing himself to the limits. It's a hoary cliché of masculine advertising that's parodied mercilessly, and hilariously, in this Old Spice ad about a man who builds a rocket car and roars through the desert—with disastrous consequences. The meta snark is perfect, and proof this P&G brand can still bring... Adweek.com

Why It's Time to Kill Advertising as We Know It and Start Building ... » Jun 30, 2016 ...Every brand is a storyteller, and every person who creates and executes ideas for the brand is a storyteller in turn. The world is, at this very moment, a storyteller's oyster. Hell, it's an oyster topped with caviar and truffles. This year, the advertising industry will spend almost $600 billion on advertising. Adweek.com

Advertising Week » Advertising Week is the premier event/conference for marketing, brand, advertising, and technology professionals. Now New York, London, Tokyo, and Mexico City. Advertisingweek.com

Here Are the Many, Many Ways Your Business Can Get in Trouble ... » Jul 29, 2016 ...The Olympics will soon set social media on fire, but your business probably won't be able to talk about it. This year's modifications to the Olympics' Rule 40 sponsorship guidelines have helped some unofficial Olympic sponsors leverage the games in their advertising efforts. But if you're not an official... Adweek.com

Adweek – Breaking News in Advertising, Media and Technology » Marshawn Lynch Talks to the Hand in Loony Ads for Xbox Madden NFL 18. 2. 10 Royalty-Free Music Sites Every Online Video Creator Should Know. 3. Black Mirror Wishes You a Happy New Year (but Will It Be Horrific Instead?) 4. 5 Workplace Tech Tools Every Office Should Use in 2018. 5. 10 Best Ways to Comment on... Adweek.com

Advertising & Marketing Industry News - AdAge » Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities -- get all the breaking news, right now. Adage.com