Adage article datadriven marketing

The $24 Billion Data Business Telcos Don't Want to Discuss | Digital ... » Oct 26, 2015 ...Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy,... Adage.com

Puneet Mehta | Professional Profile » Reinforcement Marketing Strategy by Automatically Learning from Reviews. United States. Inventors: Puneet Mehta ...Consumer Interest Graph Based Marketing Engine Built On Social Aura. United States. Inventors: ...August 2014. http://adage.com/article/datadriven-marketing/mobile-execs-found-love-data/ 294469/... Linkedin.com

Remaking Marketing Organizations for a Data-Driven World » Sep 13, 2016 ...For more than six years as senior vice president and chief marketing officer for United Airlines and president of United MileagePlus, Tom O'Toole has had a finger on the ...O'TOOLE: It may not be fully appreciated how advanced data- driven targeted marketing has become. ....More articles in Marketing. Insight.kellogg.northwestern.edu

Sonpreet Bhatia | Professional Profile » View Sonpreet Bhatia's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Sonpreet Bhatia discover inside connections to recommended job candidates, industry experts, and business partners. Linkedin.com

Top Five Marketing and Sales Trends We Saw in May | Mediafly » Jun 7, 2017 ...With this growth, market research is now taking precedent in this space, to help brands understand how they can further expand their footprint with more informed decisions. Read More: http://adage.com/article/datadriven-marketing/ legal-marijuana-market-research-mimic-iri-npd/308970/. Growth in Sales... Mediafly.com

Marijuana Gets CPG-Like Market Research | Data-Driven Marketing ... » May 10, 2017 ...Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy,... Adage.com

Epsilon and Others Scramble for Alexa Data from Amazon | Data ... » Feb 7, 2017 ...Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy,... Adage.com

Is This AI or BS? | Data-Driven Marketing - AdAge » Apr 19, 2017 ...Machine learning has been part of marketing for years, but something deeper is required to earn the label of artificial intelligence. ...Since last April alone, the amount of published articles, blog posts and multimedia content featuring the words "AI" or "Artificial Intelligence" has more than doubled, according... Adage.com

Big Data Power Grab by AT&T, Comcast, Verizon and other ... » Mar 16, 2017 ...Verizon: http://adage.com/article/datadriven-marketing/key-verizon-data-aol- (link is external) advertisers/303186/; http://www.ibmbigdatahub.com/tag/2186; (link is external) http://www.kyvosinsights.com/webinar-webcast-how-verizon-is-solving- big-...(link is external) problems-with-interactive-bi/. Democraticmedia.org

OracleVoice: 4 Data-Driven Marketing Takeaways From Kellogg Co. » Jan 6, 2016 ...Kellogg has been testing Oracle's Datalogix purchasing-behavior data at the same time it's pushing deeper into social and mobile digital advertising to promote its well-loved brands. Forbes.com